About Auto Dealer Business School
For over 10 years, we've been mentoring auto dealers to get licensed and sell cars they feel good about to happy customers.
OUR STORY
Built on Experience,
Driven by Change!
Founded in 2018 by Shamel Leonard, Auto Dealer Business School was born from a simple belief: every auto dealer should be backed by experience and a trustworthy network of other auto dealers.
What began as a mission to eliminate setbacks for dealers with a simple YouTube FREE Training channel has grown into a trusted auto business consultancy.
Today, our team helps auto dealers to get started and to grow to a million dollars in revenue and beyond!
OUR VALUES
Principles That Guide Us
Support for Dealers
Every recommendation is tailored to the unique goal of running a profitable and manageable used car sales business.
Improve the Industry
Make the necessary changes to improve conditions for a better used car sale experience for all parties.
Collaborative
We encourage working with other dealers to ensure business success at every stage of the growth.
Excellence
We hold ourselves to the highest standards of integrity, accuracy, and professionalism.
LEADERSHIP
Meet Our Team
Client-Centric
Founder & CEO
25+ years in commercial real estate strategy and investment advisory across Texas markets.
Rebecca Lawson
Director of Market Research
Former economist specializing in real estate market analytics and forecasting.
Marcus Rivera
VP of Investment Strategy
Expertise in portfolio optimization and institutional investment advisory.
Jennifer Park
Head of Client Relations
Dedicated to ensuring exceptional client experiences and lasting partnerships.
OUR JOURNEY
Key Milestones
2016 | Founded YouTube Channel for Auto Dealers with a vision to help dealers save time and money
2017 | First licensed dealer approved with the Assistance of the Auto Dealer Business School
2018 | Expanded to have 3 ways to help Auto Dealers - Licensing, Dealer Setup and High Profit Sales
2020 | NADA Conference Speaker & First Million Dollar Dealer!
2024 | NIADA Conference Speaker
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A premier used car dealer consulting & mentorship service. Proven strategy for brokers, retail, wholesale and salvage dealers.
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